Brand Awareness Campaign- Siemens olympic 2012

Challenges

The Olympic Games has always been one of the best marketing opportunities for brands to build reputation& image. However due to limited sponsors and high costs, many brands decided to search for other alternatives. As a leading brand in the Chinese market, Siemens also hope to take this opportunity to improve its brand image & influence. While Siemens offers a wide range of home appliances, there is a challenge to link their product categories to the various Olympic sports, as well as highlighting the product features & unique selling points.

Solution

To maximise the visual impact, Siemens Home Appliance linked their products’ selling points to the various sports characteristics.

Brand Awareness Campaign- Youth olympic 2014

Challenges

The 2014 Youth Olympics was held in Nanjing, China. As a leading home appliance brand in China, Siemens has also leveraged on the opportunity to promote its brand. However, in the context of communication strategy, the biggest challenge faced is to highlight the unique traits of “Youth” Olympics to distinguish it from the Olympics, while being able to feature their products’ selling points.

Solution

To link the products’ selling points to Youth Olympics sports, Siemens utilize familiar childhood games (e.g. skipping rope/paper airplanes/origami boats) to make advertisement relatable. For example, the refrigerator advertisement highlights the freshness of the fish, as well as the childhood fun of skipping rope.

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